Megan Gale launched her new keenie collaboration with David Jones yesterday at a Vaucluse harbour side party. The new brand Isola (island in Italian) may appear as a direct attack on the Jennifer Hawkins/Myer brand Cozi, though Gale does deny any such rivalry. While Cozi is aimed at the young and teeny weenie, Gale wants to fill a hole in the market for ladies in their 30's and 40's of all shapes and sizes. The pretty collection is filled with dainty florals, tie-dies and clever geometry. Silk caftans and maxi dresses also included for the evening cover up.
Gale, a force to be reckoned with.